Articles about leads
and customer contact.
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GrowthStop wasting money on marketing: capture leads
Most visitors leave without getting in touch. Here is how to get more of them to contact you from the pages your ads lead to.
4 min read
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AIWhat voice AI can take over on the phone
Which calls an AI receptionist can take, when a person should answer and how to introduce it step by step.
4 min read
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ConversionSmart callback: call back when they want it
How to build a callback flow with less friction and more qualified conversations.
4 min read
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AIAI chat: how it differs from a regular chatbot
A chatbot follows a script. An AI chat answers from your material, says when it does not know and hands over.
4 min read
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OperationsImplementing AI agents: a practical guide
How to introduce an AI agent in your chat or on the phone without losing control of what customers hear.
4 min read
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AutomationThe widget that steps in when visitors hesitate
How a widget can act when a visitor hesitates, and why the effect should be measured against a group that never sees the nudge.
4 min read
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AIHow AI changes customer contact in small firms
Faster first replies, answers outside office hours and a team with better information before calls.
4 min read
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FinanceCalculating the return on AI in customer service
A simple way to estimate whether AI in customer contact pays off, using cautious assumptions and a payback period.
4 min read
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GrowthLead generation that works for B2B
A practical routine for bringing in and qualifying leads for a Swedish B2B company.
4 min read
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StrategyChat or call: which suits when?
When chat is enough, when a call is needed and why the channels work best in the same flow.
4 min read
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SalesAutomate sales and keep it human
Automate the repetitive steps in sales and make sure the salesperson has the context before every call.
4 min read
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