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Chatbots or Voice AI: which suits you best?

Both channels have their value. The right set-up depends on where the customer is in the buying journey, how urgent it is and what the customer wants.

Strategy•5 min read•

Practical strategies for AI, conversion and lead capture for teams that want to increase sign-ups.

Start with a clear use case, set clear ownership and optimise continuously based on sign-up data. That makes both SEO and the funnel stronger.

Key takeaways

  • Use chat when the customer is comparing and when you want to qualify in a structured way.
  • Use voice when it is urgent and interest is high.
  • Connect both channels in the same flow in your CRM.