The widget is Leadcaller's face towards your visitors. It brings chat, callback and messages together in a single discreet interface in the corner of your website, and every conversation automatically becomes a lead in admin.
Overview
The widget loads in isolation (Shadow DOM), so it neither affects nor is affected by your site's CSS. It is mobile friendly, fast and only appears once it has finished loading, with no layout shift. You control all content and behaviour from admin without touching the code on your site.
Design and branding
Under Settings → Appearance you adapt the widget to your brand:
- Primary colour, accent colour and mode (light/dark)
- Logo, heading and welcome text
- Position (right or left corner) and distance from the edge
- Which views are shown and in what order
The preview in admin updates instantly, so you see the result before you publish.
Features: chat, callback and messages
Chat
Visitors chat in real time. You can reply manually from admin or let an AI assistant answer common questions and capture contact details automatically. When an email address or a phone number is captured, the conversation becomes a lead.
Callback
The visitor leaves their number and is called, straight away or at a chosen time. Callback is always available and can be combined with the AI receptionist for fully automated calls.
Messages
When nobody is online, the visitor can leave a message with an email address and a subject. It becomes a lead and can be followed up by email straight from admin.
Advanced configuration
- Opening hours: show chat during staffed hours and callback or messages the rest of the time.
- Targeting rules: show the widget on selected pages, or only after a certain time or scroll depth.
- Language: the widget adapts to the visitor's language.
- Consent: telemetry is based on consent, and the widget sets no cookies without approval.
Need to control the widget programmatically? See the API reference.