Every contact gets
a dialogue of their own.

Three figures per campaign: the share of positive replies, the share of bookings and the number of messages per step in the sequence. Before you start, the blueprint gives an expected response rate, expected conversion, average response time and a recommended sample size for a test.

That is what guardrails are for. Rules in six categories govern tone, content, timing and compliance. If a rule is broken, the message can be blocked, scrubbed automatically or sent for human review before it goes out.

They go to a human review queue instead of being sent. You make the decision, not the AI.

No. By default you get an alert when someone replies and take the conversation yourself. AI replies are an option you switch on when you want them.

Yes, with reply mode on. The reply engine has a calendar tool, so the conversation can go all the way from the first text to a booked time without a person touching it.

SMS. A first message plus up to three follow-ups, with its own delay in hours per step and variables for first name, company name and town.

Only within the sending schedule you set per campaign. Numbers on the block list are never contacted.

Zapier via webhook and Google Tag Manager. Most people connect HubSpot through Zapier. More integrations are built against the API.

The follow-ups are what get dropped when it is done by hand. The sequence sends up to three of them with their own delay per step, and keeps to the sending schedule and block list without anyone having to remember.

A call centre rings your list at its own pace and in its own words. Here the messages, rules and timing stay with you, and every reply is logged in the same view as everything else.